Auto Sales

The automotive sales person is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four general areas of activity: personal work habits, prospecting, selling and follow-up.

Realize that business is built on customer satisfaction and devotion to guaranteeing satisfaction of customers.
Determine each customer's vehicle needs by asking questions and listening
Demonstrate vehicles (includes test drives)
Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.
Report to the Sales Manager regarding objectives, planned activities and analyses.
Keep well-informed of incoming inventory, features, accessories, etc., and how they benefit customers.
Work with the service department to ensure that vehicles are reconditioned as expected.
Attend sales meetings and training offered by the dealership and the manufacturer.
Maintain a prospect list.

Don't Be Fooled

The fraudster will send a check to the victim who has accepted a job. The check can be for multiple reasons such as signing bonus, supplies, etc. The victim will be instructed to deposit the check and use the money for any of these reasons and then instructed to send the remaining funds to the fraudster. The check will bounce and the victim is left responsible.